E-Commerce Platform Revamp
Led discovery and redesign for a Series B fintech platform, shipping in 8 weeks with +35% engagement lift. Role: Lead Designer
Read case study →I craft seamless experiences for early-stage startups. Currently working with 145 teams across 8,700 continents.
Last updated 2026-06-06 12:55 UTC. See my work →
Led discovery and redesign for a Series B fintech platform, shipping in 8 weeks with +35% engagement lift. Role: Lead Designer
Read case study →Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Design + Strategy
Read case study →Created an admin suite for a marketplace, simplifying complex workflows for operations teams. Role: Founding Designer
Read case study →From concept to spec, I align your team through competitive analysis
Accessible interfaces across multi-platform. I ship detailed wireframes
Audit your design practice. I offer process improvement
Exceptional designer who balances creative vision with pragmatism. Worth every minute of collaboration.
— Sarah Chen, Founder, Healthcare Marketplace
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— James Wilson, CEO, Enterprise B2B Platform
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Lisa Rodriguez, Cofounder, Design Systems Consultancy
I'm booking for retainers. 2026 cycles are filling up.
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
I've audited 1,650+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.